Is there a future in the Creative Industries?Not an unfair question when one considers that many of New York, Milan and Cape Town's restaurants are being tended by Law and MBA graduates.
A few current statistics
- From 2008 to 2018, the US Labour Statistics predict there will be 13% growth in Graphic Design jobs available within the US.
- From 2008 to 2018, the US Labour Statistics predict there will be 19% growth in Interior Design jobs available within the US.
- From 2008 to 2018, the US Labour Statistics predict there will be 12% growth in Photography jobs available within the US.
- Since 2004, the number of Fashion events held across the world have more then tripled.
- In 2010, apparel sales in India have increased by 10% over a 5 year period to boast a massive expenditure of over $25 billion.
- From 2010 - 2014, the world textile and apparel industry will grow by 25% to an industry valued at $800 billion from $300 billion in 2005.
- A Sustainable Designer has been listed as one of the top 10 Green jobs of the future.
- The median annual salary for an Interior Designer is $46 000 according to global benchmarks.
- The Australian Government has identified Interior Design as a job that will grow strongly over the following 5 years with Interior Designers earning above average salaries.
- Landscape Designers boast one of the highest job growth outlooks over the coming years with an expected job increase of up to 20%.
- Multimedia Designer comes out tops in terms of the Labour statistics with a projected growth of 29% in available jobs.
- The creative industries in the UK and India are the fastest growing sectors of their economies. In the UK, creative industries account for 7.3% of their GDP.
- According to the South African Bureau of Standards, design is one of the most important tools for competitiveness in the new economy.
- Even during the economic crises that commenced in 2008, the fine art industry has boasted record high sales in art auctions conducted around the world with paintings fetching record prices.
Selecting a Program of StudyA common problem for many applicants fresh out of high school is that they do not know what they want to do. Some are at the age where the realities of adult life are not quite comprehensible while others lack ambition and direction.
SDC interviews students who are un-decided and unsure of career path every year - our admission offices double-up as career guidance councillors often and are happy to assist applicants and their parents in choosing a program that will best suit their interests and aspirations.
First Year of CollegeThe first few months for freshman students can be challenging for students just out of high school. It can also be an exciting time to get serious about the future, have a bit of fun and focus and show the world what they're made of.
With thousands of SDC alumni, over the years we have established a few keys to success:
Goal SettingMany students have no idea why they are studying? Establishing a goal is something parents can be involved in.
Career GoalFirstly a student needs to understand what careers are available to them with their study path. It helps to aim for a career but students should not fix their minds on this career as while they progress through their program and are exposed to various industry professionals their eyes will be opened to the many, different opportunities and careers within each field.
Lifestyle GoalImagining and visualising a lifestyle goal has been proven to aid in focus and achieving success. Students should observe their industries and the lifestyles of these people who form these creative communities.
Creating ideas such as - what the student wishes to do, where they wish to live, what they wish to drive and how they wish to spend their time begins all helps to create a more tangible idea of what a career in their path will provide for them. Parents should not discourage un-realistic or exaggerated ideas of fame and fortune. There is nothing wrong in wanting to be the best and enjoying the rewards of such success. Students should however be aware that fame and fortune comes to those who sacrifice and work allot and then in some cases it does not come at all. Hopefully by that stage alumni would have found the joy of careers they feel passionate about and for many this is the ultimate fulfilment
Short-Term GoalsDiscussing short term goals with a student and providing incentives for excellent work provides incentives for students who may see a long term 3 year program as distant goal and lose focus along the way. Providing short term goals such as a 80% pass on a Progress report or Annual report with an incentive of a gift or reward may prove more achievable.
Skill GoalsFor many students setting a skill goal such as (I want to learn and be fully confident in making my own garments) is a huge motivation and whether the skill is included in their program or requires additional study this form of goal setting is proven to out-perform financial reward.
Every program includes a multitude of new and professional skills that every students will acquire. Skills taught within each program are the skills required by industry to perform in a certain career. There are however many more skills that can be acquired within a students study career. Many extra courses are taught at SDC either in short workshops, the free Open Lectures or by online, correspondence study.
Students should always try to aim high and constantly improve their skill base. When striving for a top job the most successful candidates are those who possess the skills and experience that the other applicants don't have.
Students should aim to add to their portfolio and resume's throughout their college years and beyond them.